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Wednesday, August 15, 2018
Repetition is an important part of advertising. Repetition is an important part of advertising. Why? Because, it is through repetition that you establish your credibility, establish brand familiarity, become the first thought when a need for your type of product or service arises, etc.
The importance of repetition is advertising is huge. It is an area of advertising you do not want to miss the boat on.
Ad in the hole achieves this with a very subtle approach, every time a golfer lifts the ball out of the cup they will see your message and your brand on average 54 times for every round of golf played on the course.
So if they play 3 times a month they will see your message 162 times.
Ad In The Hole - CPM Impressions
Average 3 Impressions Per Hole x 18 Holes = 54x per round.
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(Example: 40,000 rounds per course annually - total 2,160,000 annual impressions - $42,000 annual fee)
CPM Impressions
$19.44
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Source: Walker Cronkite Media Research Dept., Arizona State University, Bruce D. Merrill, Pd.D. Director
Publications - CPM Analysis
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Sports/Golf Publications:
Golf Magazine
Sports Illustrated
SI Golf
Golf Digest
ESPN, The Magazine
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Business & Finance Publications:
Fortune - N. America Edition
Business Week - Global Edition
Time - Global Edition
Forbes
Conde Nast
Money
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Lifestyle Publications:
GQ
Esquire
Maxim
Conde Nast
Travel & Leisure
Departures
The Robb Report
Private Clubs
CIRCULATION
-
-
1,384,590
3,204,699
500,000
1,647,715
2,034,694
-
-
858,275
921,334
1,500,000
926,833
350,000
1,945,757
-
-
1,005,303
709,151
2,501,175
798,294
967,215
982,118
103,558
204,130
2007 RATE
-
-
$109,480.00
$302,680.00
$61,640.00
$119,982.00
$188,500.00
-
-
$128,455.00
$119,945.00
$141,945.00
$116,104.00
$45,885.00
$208,322.00
-
-
$118,939.00
$106,409.00
$219,980.00
$100,757.00
$96,500.00
$29,668.00
$29,668.00
$20,000.00
CPM
-
-
$79.07
$94.45
$123.28
$72.82
$92.64
-
-
$149.67
$130.19
$94.63
$125.27
$131.10
$107.06
-
-
$118.31
$150.05
$87.95
$126.22
$99.77
$286.49
$286.49
$97.98